Salesforce Brings E-Commerce Software Into the Fold and Smartens it Up

Three months after completing its $2.8 billion acquisition of Demandware, Salesforce is officially bringing that company’s e-commerce software in-house to be re-branded as Salesforce Commerce Cloud. New with this release of the on-demand software is support for Apple aapl Pay, which enables secure payments from iPhone, iPad, or Mac devices. That could ease one big problem for online resellers who “increasingly see customers abandon the sale at checkout when they have to enter payment,” Shelley Bransten, Salesforce’s senior vice president of retail and consumer products told Fortune in an interview. See also: Latest Salesforce Mega Deal Highlights Challenges of Tech Integration Support of mobile commerce and payments is absolutely essential, as Salesforce’s own research shows that 100% of e-commerce growth comes via mobile devices, Bransten said. Yes, 100%. The new…


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