Salesforce Brings Artificial Intelligence to Cloud CRM With Einstein

Salesforce.com’s Einstein platform is an ambitious effort to integrate artificial intelligence into its cloud CRM platform to make applications more responsive. Artificial intelligence is becoming a mainstream technology. You can find elements of it in, for example, Apple’s Siri, Amazon’s product recommendations and Facebook’s ability to identify photos in your feed.But AI is less ubiquitous in the business world—something Salesforce set out to change a few years ago when it began developing Salesforce Einstein.”For most business people, AI has been too complex and out of reach,” said John Ball, general manager of Einstein, in a briefing with reporters. “You have to collect and integrate a lot of data, convert it to a specific machine format and hire scarce data scientists to work on it and have an infrastructure that’s secure…


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