Salesforce Brings AI To The CRM Masses With Einstein

Salesforce wants to “democratize” the development of artificial intelligence (AI) applications. That is, making AI available to as many business users as possible. Consequently, it’s baked an AI system called Einstein into the Salesforce platform – such that its capabilities are available across its various clouds, including Sales Cloud, Service Cloud and Marketing Cloud. “AI is out of reach for the vast majority of companies, because it’s really hard,” said John Ball, SVP and GM of Einstein, during a press conference revealing the initiative last week. AI processes involve collecting data, siphoning it into machine-learning algorithms that data scientists must build and maintain. Then customers must have infrastructure to scale its AI applications. “The last mile, where companies fall down, is you have to surface these insights and predictions and…


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