Salesforce and Oracle Vie to Prove Whose Apps Will Be Smarter

Talk about upstaging a competitor. Oracle plans to make a big proclamation today about how artificial intelligence and the scads of consumer and business data it has bought over the past couple of years will make its sales, marketing, human resources, and financial management applications far smarter than anything else out there. I know because the software giant helpfully decided to send me the news last night after rival Salesforce trumpeted a similar message earlier Sunday, the day Oracle’s massive annual OpenWorld conference kicked off in San Francisco. Oracle, for example, claims that its so-called Adaptive Intelligent Applications will do things such as help finance teams find the best terms for a contract or guide sales representatives about the best times to approach prospects. Its promise is informed by a…


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