Salesforce Aims to Revolutionize CRM with AI-Powered Einstein

Salesforce officially unveiled its artificial intelligence (AI) capability called Einstein yesterday — just hours before Oracle kicked off OpenWorld. Constellation Research analyst Doug Henschen said it was no coincidence that Salesforce made a point of introducing its AI capabilities just ahead of Oracle’s big user conference.  “And likewise, it’s no coincidence that we’ll hear AI announcements from Oracle this year. Its work has been stealthy while Salesforce has very publicaly been loading up on machine learning and AI-related acquisitions,” he said. Salesforce promises Einstein will forever change customer relationship management (CRM). It is a lofty goal, but one but that doesn’t seem unattainable: Salesforce has both purchased and hired the technology and the people needed to make it happen.  Salesforce: We Have the Smartest CRM John Ball, General Manager, Salesforce Einstein, told reporters at a virtual press conference last Thursday that the company has…


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