Saatchi’s New Directors Showcase Features an AI-Created Film

This year during its 26th annual 2016 New Director’s Showcase at the Cannes Lions International Festival of Creativity, Saatchi & Saatchi injected a suprising entry into its lineup: an AI-created film. The agency challenged viewers by asking, “Can a film made by machines move you?” Along with the Saatchi’s L.A.-based shop Team One and Zoic Labs, it put together a different kind of “film crew” comprising AI programs including IBM’s Watson, Microsoft’s Ms_Rinna, Affectiva facial recognition software, custom neural art technology and EEG data. Together, under the pseudonym of “Anni Mathison,” they produced the film “Eclipse” (above), a striking, ethereal music video that looked like a combination of special effects, photography and live-action. But Saatchi didn’t reveal this as the “artificially intelligent” entry until the very end. The AI director’s…


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