Saatchi & Saatchi Tests Creative Abilities of Artificial Intelligence With Directors Showcase Film at …

Saatchi & Saatchi, as they do every year at Cannes Lions, will showcase the best new directing talent at its annual New Directors’ Showcase. But this year, one film will be vastly different from all the rest. This one film will have been created entirely through the use of artificial intelligence.  Working together with Team One, Saatchi & Saatchi’s LA luxury and premium brand agency and Zoic Labs, Saatchi & Saatchi assembled a cast of artificial intelligence, algorithms and machines in the same manner a studio would assemble a traditional film crew. Several technologies were used in crafting the film from start to finish including IBM Watson, Microsoft’s Ms_Rinna, Affectiva’s facial recognition software, EEG data and a custom neural art program.   The film, conceived, shot and edited on these…


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