SA neuroscientists launch world’s first NeuroWine

Neuromarketing consultancy, Neural Sense, has partnered with Cape winemaker Pieter Walser to create the world’s first NeuroWine. A South African team of neuromarketers and neuroscientists have announced the launch of the world’s first ever NeuroWine, a wine that was developed by taking the tools and technologies that are traditionally used in neuroscience and applying them to the art of wine-making. Neural Sense, a local neuromarketing consultancy, partnered with Pieter Walser, a Cape winemaker from the BLANKBottle label, and using neuroscience and biometric technologies, tested 21 different white wine and 20 different red wine varietals from a number of different vineyards across the country. They assessed Walser’s emotional and cognitive responses to each taste testing experience to create the world’s first NeuroWine (one bottle of red and one white). Dr David Rosenstein, from Neural…


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