Ron LeMay: Tech innovation helps farmers add revenue, cut costs

American farmers have driven incredible progress in agriculture with the successful adoption of new technologies. And yet, current commodity prices and the USDA’s August farm income projections signal continuing pressure on rural economies, making the profitability of U.S. family farms a topic at many dinner tables.  The next wave of innovation necessary to buoy rural economies will not come from improved genetics, machinery technology or agronomics alone. Farmers and agronomists must adopt advanced data science and associated tools to factually validate farm management decisions as well as investments.   In recent years, farmers worldwide have begun using precision farming technologies to improve productivity, including GPS and variable-rate planters. However, these technologies are only as good as the data available to farmers. And while farmers are drowning in data on inputs,…


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