Rocket Fuel Partners With DISH Media Sales to Bring Programmatic TV to Marketers

REDWOOD CITY, Calif., Oct 26, 2015 (BUSINESS WIRE) — Rocket Fuel FUEL, -0.43% a leading Programmatic Marketing Platform provider, today announced that Programmatic TV is now available through a new partnership with DISH Media Sales. The partnership offers marketers the powerful combination of DISH’s first-ever impression-by-impression programmatic marketplace for linear TV ad inventory, announced today, with Rocket Fuel’s Moment Scoring™ to reach consumers through their TVs, the most coveted and engaging screen for marketers. “With just four percent of TV budgets going to Programmatic TV this year, it’s clear that digital marketers have been waiting for a way to reach consumers in that most critical space — the living room — with high-quality inventory and mass exposure,“ said Monte Zweben, Interim CEO at Rocket Fuel. “We’re thrilled about this new…


Link to Full Article: Rocket Fuel Partners With DISH Media Sales to Bring Programmatic TV to Marketers