Rise of the machines: why artificial intelligence will power Google’s ‘core’

Given a large enough set of data to work with, computers can develop their own strategies for noticing patterns and making judgements. That’s the main idea behind machine learning, a subset of artificial intelligence, which is already helping Google, Microsoft, Facebook, and other companies to translate languages, filter e-mail, and find information a user might want.But at a quarterly earnings call on Thursday for Alphabet, Google’s parent company, Google CEO Sundar Pichai reported that machine learning is about to change everything about the way tech companies tackle big problems. “Machine learning is a core, transformative way by which we’re rethinking everything we’re doing,” Mr. Pichai said during the call. “We’re thoughtfully applying it across all our products, be it search, ads, YouTube, or Play … We’re in the early days, but…


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