Rise Interactive buys VC-backed SimpleRelevance

Rise Interactive has acquired Chicago-based SimpleRelevance, a platform that personalizes marketing messages using machine learning. No financial terms were disclosed. SimpleRelevance was backed by Pritzker Group Venture Capital, Chicago Ventures, Garland Capital Group and Hyde Park Angels. PRESS RELEASE CHICAGO, Dec. 7, 2015 /PRNewswire/ — Rise Interactive, a leading digital marketing and analytics agency, has acquired SimpleRelevance, a Chicago-based platform that personalizes marketing messages using machine learning.The acquisition will enhance Rise’s cross-channel personalization capabilities, enabling it to use machine learning and predictive analytics to achieve the highest level of personalization in clients’ digital marketing messages. Rise’s analytically-driven approach will be further supported through SimpleRelevance’s ability to turn customer data into actionable recommendations at a highly-individualized level. “We’ve watched SimpleRelevance achieve amazing results for leading brands throughout the years, including for some…


Link to Full Article: Rise Interactive buys VC-backed SimpleRelevance