Ridley Scott And Carrie Fisher Help IBM Make Artificial Intelligence A Bit Less Scary

The bulk of our impressions of artificial intelligence are based on how it’s portrayed in movies. From Blade Runner to The Terminator to Ex Machina to Avengers: Age of Ultron, it’s clear the only inevitable path to the impending robot apocalypse will be dark, brooding, and disastrous. Right? Maybe. But IBM has a different take, one that’s more Small Wonder than sinister. The brand is using the Academy Awards as an excuse to serve up a counterpoint to all that Hollywood AI action, to illustrate how Watson’s version of artificial intelligence and cognitive computing is working with humans on some of the world’s most challenging business and societal issues. The spots, by agency Ogilvy & Mather, star Blade Runner and Alien director Ridley Scott and Star Wars’ iconic…


Link to Full Article: Ridley Scott And Carrie Fisher Help IBM Make Artificial Intelligence A Bit Less Scary