R/GA And Interpublic’s New Venture: Seeking The Next Great Marketing Tech Startup

Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer Metro, Westfield Labs, and the Los Angeles Dodgers on accelerator programs with a particular focus, such as sports technology, connected commerce, and hospitality innovation. Now the agency and its parent Interpublic (IPG) are launching a new program called the Marketing Tech Venture Studio, targeting startups in messaging, AI, bots, and machine learning. R/GA and IPG get early access to companies that may give them a head start on the competition, while the startups get the agency’s creative and business strategy expertise, as well as the opportunity to work with agencies and clients from across IPG’s global portfolio of companies, as…


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