Return Path and Civis Analytics Partner to Bring Unprecedented Insights Into Consumer Behavior

NEW YORK & CHICAGO–(Business Wire)–Return Path and Civis Analytics today announced a partnership leveraging the Civis data science platform to deliver insights from Return Path’s massive set of consumer purchase data. The collaboration enables organizations to harness the power of data science to understand and visualize purchase data and more clearly identify trends and use cases to improve operations. “Civis provides a sophisticated data science platform, that, combined with custom analytics, unlocks the power of Return Path’s consumer purchase data, providing insights to financial services companies, marketers, and brands,” said Anita Absey, General Manager of Return Path’s Consumer Insight practice. “The combination of technology, data science, and Return Path’s unique consumer receipt data will offer unprecedented views into consumer buying behavior that will influence advertising, product placement, and promotion decisions.”“The…


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