Retailer is betting big on artificial intelligence for Mothers Day and beyond

Just in time for Mother’s Day, 1-800-Flowers.com is launching a digital “concierge” that uses IBM’s artificial intelligence system, Watson, to help consumers search for and place their order. Dubbed GWYN (Gifts When You Need), the concierge will engage consumers in conversation on the company’s desktop and mobile Web sites starting today. Rather than browse the company’s inventory in search of the right bouquet or gift basket, consumers will be able to tell GWYN what they are looking for, then select and order the product from inside the conversational interface.   “Instead of a structured process of filling out a form on a website, you’ll be able to just type in to GWYN, ‘I’m looking for a birthday gift,’ and GWYN will ask, ‘Is it for a male or female? Age…


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