Report Provides Mobile App Retention Strategies

News Report Provides Mobile App Retention Strategies By David Ramel 09/23/2016 Who knew that correctly timing push notifications to mobile app users can help developers increase app retention rates? That’s one of the key findings in a new report from Leanplum Inc., which applied data science techniques to mine information from millions of mobile interactions in order to discover strategies to address the always-problematic issue of mobile app retention. The integrated mobile marketing specialist condensed its findings in a new report titled Retention, Revealed: The Need-to-Know Facts Behind App Retention & ROI (free download upon providing registration info). So just how problematic is the issue of mobile app retention? Leanplum said it discovered that by day one of an app install, apps have a 21 percent retention rate, and by…


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