Report: Apple just bought an AI startup to make Siri better

Image Source: Apple Apple doesn’t just invent things in its labs in Cupertino. The company also buys companies with impressive frequency — five so far this year. Actually, make that six, because Apple just picked up a significant Seattle-based artificial intelligence outfit, Turi. The news comes in a report from GeekWire, which heard about the deal through sources. Neither Apple nor Turi is confirming right now, although Apple is famously tight-lipped about these kinds of deals. The acquisition is rumored to be worth more than $100 million. DON’T MISS: Leaked video shows off the iPhone 7’s Lightning EarPods from every angle That’s barely a dent in Apple’s hundreds of billions of cash, but it’s also not pocket change. Why would Apple spend so heavily on a company most people haven’t heard…


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