Rentrak Teams With Gower Street To Help Distribs Optimize Global Release Plans

Under a new partnership, Rentrak and London-based Gower Street Analytics say they will create products that will “improve the efficiency of the global movie market through advanced data science and real-time movie measurement.” In plain speak, GSA’s technology-based forecasting engines will combine with Rentrak’s movie measurement information to offer access to behavioral models that are designed to help distributors optimize release plans. GSA’s model is not an algorithm to tell you if you’re movie is any good. Rather it is designed to help distributors find the optimal release date in major markets (excluding China for the moment where the local government has the call). Say a distrib is on the fence about going out on February 1 or March 1, GSA has developed a model that will allow them to…


Link to Full Article: Rentrak Teams With Gower Street To Help Distribs Optimize Global Release Plans