Rentrak and Gower Street Analytics Partner to Build New Products for Global Movie Market

PORTLAND, Ore., Oct. 18, 2015 /PRNewswire/ — Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has entered into a partnership with Gower Street Analytics (GSA), a London-based movie analytics firm, to create products that will improve the efficiency of the global movie market through advanced data science and real-time movie measurement.The groundbreaking partnership will marry GSA’s powerful array of technology-based forecasting engines to Rentrak’s movie measurement information, giving media executives access to never-before available behavioral models to analyze strategy decisions based on sophisticated, analytics-driven information on audience behavior. The result will be products that help create better and faster decisions in a quickly changing competitive landscape.The first product to be introduced is a global distribution-planning tool that generates estimates for all titles with a planned…


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