‘Relativity6′ Wants to Keep Companies’ Unresponsive Customers Coming Back for More

A couple of weeks ago, we mentioned Relativity6, a startup founded by two MIT Sloan alumni, and its intention of raising $500,000 in our Beat newsletter. Now, we’ve found out more about the new venture, which is using machine learning to help companies re-engage unresponsive customers and entice them to start spending money with them again. Abraham Rodriguez. Relativity6 came about when its co-founders, Alan Ringvald (formerly of Superdigital) and Abraham Rodriguez (previously of Northrend Centinela), were at MIT Sloan. “Basically, I wrote a thesis with my co-founder while I was at MIT about unresponsive customers. It had been a pain point for both us with our previous businesses,” Ringvald told us. From their past experiences, Rodriguez and Ringvald know lost customers are a given when you’re running a company.…


Link to Full Article: ‘Relativity6′ Wants to Keep Companies’ Unresponsive Customers Coming Back for More