Recommendation Engines Can Fuel Your Business, Improve ROI

As charming as the image of little Amazon fairies perusing your bookshelves and credit card receipts may be, the system which offers you “people who bought this also liked…” is a lot more complicated than a simple swish of a wand. When Amazon makes suggestions of books and movies you might enjoy, it isn’t magic. It’s based on thousands of data points which have been gathered from a range of online sources and processed by a recommendation engine. The real technology behind these suggestions, Recommendation Engines, analyzes mountains of data from previous purchases, items which have been clicked on, rated and liked, and what other customers have bought, before making suggestions which might tickle a user’s fancy. Recommendation Engines Boost ROI E-commerce platforms which have rolled out this technology boast…


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