Realistic artificial intelligence can make games – or break them

As Central Florida’s video game community enters the virtual reality era, specialists and artists who can create fantasy worlds will be in higher demand here. Video games often try to transport players to a virtual world, whether it’s a land of wooden zombies or a virtual representation of the Amway Center. But professionals here say the illusion fails if the game’s artificial intelligence doesn’t realistically react to game situations. “It’s about creating believable characters and believable decision-making,” said Sean O’Brien, executive producer for the NBA Live game at Electronic Arts Tiburon studio in Maitland. “If it can evolve to match your game play style and keep you immersed, [AI] can be the most powerful tool we have to actually attempt to do that.” Last year, Fortune ranked Florida No. 6…


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