Real-Time Ad Targeting: Scaling Quantcast Advertising to 100 Million Machine Learning …

How often have you thought of a joke minutes or hours too late? Advertisements work the same way. To be relevant to customers, ads must be pertinent to the moment, to the topics of interest right now. Our business depends on us being relevant hundreds of millions of times per day. If you’re interested in how highly scalable systems work, this post will describe some of the challenges and the systems we’ve evolved to tackle them. Finding relevance in a stream of bid opportunities The ability to bid on a massive volume of inventory in real-time requires a highly available, fault tolerant, distributed system. Any bid opportunity could be the perfect needle in the haystack, thus the system needs to analyze every single opportunity to make sure we don’t miss…


Link to Full Article: Real-Time Ad Targeting: Scaling Quantcast Advertising to 100 Million Machine Learning …