Real Magnet Offers Complex Campaigns Withouth the Flow Charts

I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. Real Magnet, an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either. But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. The remaining work to implement the marketers’ choices is done by the system. That sounds like Intelligent Assistance to me. This piques my interest because I’ve long argued that the chief roadblock to wider use of marketing automation is the difficulty of setting up campaigns, and have offered Artificial Intelligence as the solution. That is, I have been looking for systems that automatically design campaigns…


Link to Full Article: Real Magnet Offers Complex Campaigns Withouth the Flow Charts