Reactful offers web optimization platform to stimulate visitors’ behavior

From the Reactful website Marketers looking for ways to entice reluctant site visitors have another option today. San Francisco-based Reactful is launching its optimization platform, which has been in beta for the last year with such brands as Kimberly Clark, Chegg, OralB, Accenture and Coca Cola. The platform, CEO/co-founder Jonathan Friedman told me, offers an easy-to-use combo of actions to stimulate user action. A marketer chooses one of several goals from a menu, such as wanting to increase the number of visitors who fill out forms or who watch a video to the end. Reactful tracks visitor behavior to detect such signs as hesitation, interest or form abandonment, and with a few clicks, a marketer can set a specific reaction to stimulate visitor response. A reaction could include, for instance,…


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