Reach Analytics Launches Predictive Cloud Solution Enabling B2C Marketers Find New Prospects

Reach Analytics, a cloud software company, has announced the release of a new first-in-the-market Predictive Marketing solution which is cloud-based. The new offering aims at revolutionizing the manner in which companies acquire new customers. In the past decade, companies identified new leads through generic selection of prospects or by going through lengthy predictive modeling process where they required to rely on experts. The new solution takes this traditional approach to a new level. Reach Analytics has combined cloud computing and advanced data science to help marketers generate consumer profiles in details within seconds. Marketers can use predictive models and create lists of highly targeted prospects within minutes. The company has also built a freemium model where marketers are not charged for the predictive models. Leveraging machine learning, the Predictive Cloud…


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