RankBrain & It’s Potential Impact on All Parts of Organic Search

In today’s hangout, someone asked an inevitable RankBrain question, this time about whether Google’s RankBrain impacts other parts of the organic search, such as news and image results. Is Rankbrain’s query processing used by organic results only, or are any parts shared with other widgets, e.g. images, Shopping/PLAs, etc? While John’s answer isn’t exact on the specific question, he does offer some addition insights into RankBrain that weren’t previously confirmed by Google, namely that the toolset is there to be used by Google for various parts of the results. I don’t know.  My guess would be here that this is still a fairly new technology.  In general at Google we try to reuse technology building blocks and use them in other places as well, so specifically around machine learning, that’s…


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