RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages

The days of a hand-crafted human search algorithm may soon be over. Google has announced RankBrain, a new artificial intelligence that is now processing a “very large fraction” of searches each day. This new system was reported to Bloomberg and has been implemented, in part, to help Google better understand deal with the amount of ambiguous queries that they receive each day. RankBrain isn’t replacing the current Google Algorithm (currently nicknamed Hummingbird), but instead RankBrain is one of the “hundreds” of signals according to Bloomberg. Previously Google has claimed up to 10,000 signals & sub-signals. It turns out that the RankBrain signal is pretty important too. Greg Corrado, Google senior research scientist, stated that RankBrain is now the 3rd most important signal in matching results to a search query. When…


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