RankBrain: Google’s 3rd Most Important Ranking Signal

RankBrain is reportedly the third most important signal Google’s search algorithms use when determining what content to show users in search results. Out of over 200 signals, this is one of the most powerful. And we’ve never heard of it until now.RankBrain was revealed in a Bloomberg Business interview with Greg Corrado, a senior research scientist at Google. It was introduced into Google’s search algorithm on a wide scale earlier this year, and according to the Corrado, it quickly became the third most important signal out of “hundreds”. So what it is exactly? It’s apparently the first Google ranking signal that actually learns. Corrado told Bloomberg, “The other signals, they’re all based on discoveries and insights that people in information retrieval have had, but there’s no learning.” According to the…


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