RankBrain: A Study to Measure Its Impact

Study: Does RankBrain Actually Improve Search Results?Google made a big splash in October 2015 when they announced the existence of a new ranking algorithm that they call RankBrain. The news broke in this article in Bloomberg. Google made some very limited comments about what it is, and has had little to say since then. For that reason, we set out to do a study to see what impact RankBrain has really had, and to try and learn more about how it works. Note that we can’t prove that all of what we found was a result of RankBrain, but believe that at least some of the changes documented below are. Click here to jump straight to the results! (Including a shareable infographic) Examples of Other Uses of Machine Learning by…


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