Qubit Adds Machine Learning to its Digital Experience Management Platform

On Wednesday, Qubit updated its digital experience management (DXM) platform by adding a machine learning engine to the mix, and introducing several other features designed to help companies reach untapped customer cohorts with relevant messaging that stimulates sales. With the addition of Qubit ML, says Bud Goswami, head of data science at Qubit, “we now have this nice feedback loop of collecting, understanding, actioning, influencing, and measuring in one technology stack.” Qubit’s DXM platform, Goswami explains, collects first-party digital behavioral data from different channels, including websites and personal apps, before placing it into a process of consolidation and enrichment that gives end users “access to a wealth of information with super low latency.”   With added machine learning capabilities, the platform can  uncover insights that help marketers identify targeted customer…


Link to Full Article: Qubit Adds Machine Learning to its Digital Experience Management Platform

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