Publicis.Sapient partners with Lucid to apply causal artificial intelligence to finance

The power of data and the possibility of using big data together with advanced technology to address business challenges has been a topic of interest in business circles for years. But in exploring this issue with clients, teams at Publicis.Sapient identified a key technology for extracting business benefits for big data that firms have been slow to adopt: artificial intelligence. “We were looking at the power of data and how data can impact and improve the businesses that our clients work within. Where we saw gaps was in the application of correlation and causal-based intelligence,” said Josh Sutton, Lead of the Publicis.Sapient AI practice. That determination eventually led Publicis.Sapient to make a minority investment last month in Lucid, a causal-based AI company. Publicis.Sapient sees causal technology, such as Lucid’s Cyc…


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