Publicis.Sapient Acquires Minority Stake in Artificial Intelligence Company Lucid

ENLARGE Publicis Groupe Chief Executive Maurice Levy Photo: Simon Dawson/Bloomberg By Nathalie Tadena Nathalie Tadena The Wall Street Journal CANCEL Biography @nftadena nathalie.tadena Google+ Nathalie.Tadena@wsj.com Oct. 15, 2015 10:00 a.m. ET 0 COMMENTS Publicis Groupe PUBGY -0.37 % is making a bet on artificial intelligence as a tool to help marketers better navigate a changing digital landscape. Publicis.Sapient, a division of ad holding company Publicis Groupe focused on digital technologies, has taken a minority stake in AI company Lucid. Terms of the deal weren’t disclosed. With the Lucid investment, Publicis.Sapient will also launch a new AI practice that will leverage tools that help aggregate data, look for trends within the data and identify causal information behind those trends to help ultimately improve clients’ marketing strategies. “Through our partnership with Lucid,…


Link to Full Article: Publicis.Sapient Acquires Minority Stake in Artificial Intelligence Company Lucid