ProsperWorks, Google’s go-to CRM platform, secures funding for machine learning

As companies like Google, Microsoft and Salesforce compete for enterprise business, they’re increasingly offering customers a wide range of integrated productivity tools, rather than siloed applications. Google, however, seems to be missing one key piece: customer relations management (CRM). For that, it’s turned to ProsperWorks, a cloud-based CRM platform built expressly for Google Apps for Work. Linking its future to Google’s enterprise business, ProsperWorks has done well for itself so far, growing its revenue 504 percent year-over-year and attracting 63,000 businesses. On Tuesday, the company’s announcing it’s secured $24 million in Series B funding, enabling its plans to expand internationally and build a data science team that will transform its CRM from a database to effectively a virtual VP of sales. “We want to be able move CRM from being…


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