Propulse employs deep learning to power product recommendations for retailers

Propulse Analytics is launching today with $1.4 million in seed financing to equip retailers with deep learning for product recommendations. Backed by Wobemail Online Services LLP and Stradigi Ventures, the Canadian startup is leveraging the features of product images to better grasp customers’ tastes and ultimately increase sales for retailers.The inspiration for Propulse came from CEO Eric Brassard’s experience working for Saks Fifth Ave. He explained to me that top salespeople on the floor can earn almost $200,000 per year. The art of selling clothing is recognizing the tastes and personalities of customers quickly and recommending appropriate items. More traditional applications of machine learning to product recommendations are powered by collaborative filtering. Retailers monitor the products all customers view before making a purchase, and recommend similar products to similar customers. This model has proven very effective for companies like…


Link to Full Article: Propulse employs deep learning to power product recommendations for retailers

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