Prof. Scott Tonidandel Publishes ‘Big Data at Work’

As tools are developed to analyze big data-extremely large, complex data sets-the insights into human behavior these data sets provide will guide decision making in virtually all arenas of human interaction and commerce. A new book coedited by Watson Associate Professor of Psychology Scott Tonidandel, Big Data at Work: The Data Science Revolution and Organizational Psychology (Routledge, 2015), “…shows how advances in data science have the ability to fundamentally influence and improve organizational science and practice,” according to the publisher. “This is an essential must-read book for any one interested in doing or being a consumer of big data. It is a brilliant collection of contributors and articles providing great clarity to a challenging and critical area,” Chancellor’s Professor Steven G. Rogelberg, UNC Charlotte, said in his review. “This is…


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