‘Prepare to employ a data scientist’ dealers told

Data and analytics will be key business drivers for successful dealers who will eventually employ their own data scientists, according to Nick Gill, senior vice president and Automotive Council chairman at Capgemini. Providing insights into consumer thinking including a willingness to embrace connected vehicles, Gill draws on Capgemini’s report Cars Online 2015 when he speaks at AM’s Digital Marketing Conference which takes place at the Ricoh Arena, Coventry on February 3. But with much of Capgemini’s work in 2015 focusing on analytics and data, Gill will also provide a window into the insights they have gathered over the past year in order to provide dealers with a framework to act on return to their businesses. “Data which is mined and applied properly and intelligently enables dealers to understand the finer detail…


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