Prep & Predictions: OneSpot’s Adam Weinroth On 5 Things You Need To Know For 2016

During the last week or so, I’ve been talking with people from all sectors of the business for a series of predictions for 2016. It’s been fun to speak with so many smart people who are thinking hard about the issues in the real-time and programmatic universe, and I’ve been learning a lot.  My most recent conversation led me to Adam Weinroth, CMO of Austin-based OneSpot, a provider of content-marketing technology. OneSpot has worked with a variety of B2C and B2B brands including Delta Faucet, Johnson & Johnson, Intel, The Kraft Heinz Co., Mondelez International, Microsoft and Whole Foods. Weinroth described OneSpot as a “cross-channel engagement and personalization platform” focused on branded editorial content that appears in all media channels. “It’s a tech solution built on content sequencing.” In case…


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