Predictive Commercial Technologies Will Alter the Way We Live

Not only is artificial intelligence set to take over much of the job market in the coming decades, but it also seems to increasingly make our lives that much more convenient. Seems like a double-edged sword, for better or worse. Perhaps one or the other is not inherently bad or good, but the implications of both – this article focuses on the latter – are worth exploring and discussing. The recent progress made in the last decade in big data and machine learning has opened up new avenues of “predictive” capabilities for our machines. This has meant big money for the marketing and advertising industries.  Online businesses have pounced on technologies that use consumer data to flash us Converse shoe ads for the next two weeks based off a one-time…


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