Predictive Analytics Now Easier but Still No Cake Walk

Posted February 2, 2016 By Drew Robb     FeedbackPredictive analytics is no longer the sole purview of data scientists. While predictive analytics used to be the sole purview of data scientists and a few highly skilled analysts, it is gradually becoming more accessible to mainstream users. Vendors are finding ways to instantly expose insights into software applications and business processes through application programming interface (API) calls, Web services, predictive model markup language (PMMLs) and other methods that integrate analysis-derived predictions with ongoing business activities in a way managers and key staff can comprehend. “Predictive analytics vendors are providing tools that lower the barrier to entry and increase appeal for those with less statistics skills,” said Mike Gualtieri of Forrester Research. “Predictive analytics has never been more relevant, and easier,…


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