Predictive Analytics Makes Marketing Dollars Work Harder

Predictive analytics can make every marketer more impactful and every marketing dollar go further. It’s just one benefit of the digital age. The non-digital age was filled with opinions, perceptions and a lot of hope. Marketing has always been about right messaging and reaching its intended audience. This fact about marketing has never changed. During the non-digital era, marketers took messages and delivered them to their audiences (at least they claimed so). Businesses on the other end of that messaging waited for customers to walk through the doors or ring those 1-800 numbers. But if the response was weak or nonexistent, it always left marketers guessing what went wrong. Because of the lack of measurable feedback between the spend and purchase journey, marketers were shooting in the dark, hoping to…


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