Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”

Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. MarTech Advisor spoke to Infer’s Sean Zinsmeister about the predictive space and Infer’s product strategy. Consolidation Versus Integration of Predictive Intelligence Platforms I expect that we’ll see some consolidation, but even more integration as the industry evolves. The reality is that today’s marketing clouds are still fairly immature and cobbled together vs. providing one cohesive cloud. When you look at the predictive movement, there has been a lot of hype and a lot of vendors chasing shiny objects. Our strategy is not to build an all-in-one solution or a walled garden, but rather to deliver an open architecture that can…


Link to Full Article: Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”