Predictive Analytics, Big Data, and How to Make Them Work for You

How data mining, regression analysis, machine learning (ML), and the democratization of data intelligence and visualization tools are changing the way we do business. Predictive analytics is the practical result of Big Data and business intelligence (BI). What do you do when your business collects staggering volumes of new data? Today’s business applications are raking in mountains of new customer, market, social listening, and real-time app, cloud, or product performance data. Predictive analytics is one way to leverage all of that information, gain tangible new insights, and stay ahead of the competition. Organizations use predictive analytics in a variety of different ways, from predictive marketing and data mining to applying machine learning (ML) and artificial intelligence (AI) algorithms to optimize business processes and uncover new statistical patterns. It’s basically computers…


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