Practical Applications of Artificial Intelligence in Social Customer Service.

It is no secret that strategic execution of customer service is critical to retaining loyal customers and promoting the success of consumer-facing businesses. These companies need to be overly prepared to accommodate the needs, concerns and growing expectations of their main supporters. With the sharp increase in popularity of social media and the mobile messaging space, among millennials in particular, executives are understanding the need to tap into what we call ‘social customer service.’ Through platforms like Facebook, Twitter and Instagram, social custom service is opening the door for marketers to deliver personalized engagement to consumers in a quick, direct and efficient manner. Forward-thinking technology from the industry’s most innovative thinkers is allowing executives to tackle challenges emerging from the evolution of customer service. How are artificial intelligence and big…


Link to Full Article: Practical Applications of Artificial Intelligence in Social Customer Service.