Post Office brings neuroscience to its Christmas advertising campaign

The ad is not due to air until 2 December, but Post Office CMO Pete Markey gave an exclusive preview of the spot during his presentation at the Festival of Marketing this morning (12 March). The advert again features The Inbetweeners actor Simon Bird, who began fronting the Post Office’s campaigns earlier this year. It shows Bird sending a Christmas parcel in a Post Office branch before daydreaming about running in the snow and performing a ‘chest bump’ with Santa Claus. It ends with the line ‘Christmas. Sorted’. Markey said the ad was part of the Post Office’s efforts to achieve a deeper emotional resonance with consumers. This involves appealing to the ‘system 1’ brain – a term used by neuroscientist Daniel Kahneman to refer to people’s unconscious responses and…


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