Pond5 Brings Artificial Intelligence To Prosumers

The below-the-surface businesses, like Pond5, the video/audio stock footage outfit, interest me because they often see opportunities others don’t seem to notice. For example, with the proliferation of video comes a bigger need for speed. It is a great time to be in the video clips business because now they’re being used in TV shows and movies, streaming videos and by thousands of YouTube creators. It’s a fast moving business; volume demands it. “We’re out to disrupt a $13 billion industry,” says Ryan Scott, the new CEO, explaining two new aids that will make it easier for clients to find the right video snippet, still photo or sound effect. Places like Pond5, he says, “see where the hockey puck is moving” and go there. The latest stuff from Pond5, now…


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