Pinterest Encourages Shopping Frenzy With New AI Features

Updates to the site’s visual search algorithms can identify products within pinned images. Machine learning and artificial intelligence are coming to Pinterest, which this week announced new features aimed at encouraging its users to use the site for shopping. When you’re looking at a pinned photo on the Pinterest app, you can tap a new visual search icon in the upper right corner of the screen to display a series of dots that mark the products Pinterest thinks you might like to buy. If the pin is a scene of a bedroom, for instance, Pinterest’s AI algorithms might identify the lamp and the bedspread with dots, which you can then tap on to see similar pins. Thanks to a revamped shopping bag, you can then add any buyable Pin that…


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