PHD’s BrainScape reveals the reality of artificial intelligence

Media network to launch its latest book at its annual conferenceDubai, October 5, 2015: Artificial intelligence (AI) is playing an increasingly significant role in our daily lives, transforming industries and lifestyles as time goes by. This is why this year’s BrainScape, PHD’s annual thought-leadership conference in the MENA region, will explore the future of AI and its implications on the marketing industry. The event, which takes place on October 12 at the Armani Hotel Dubai, aims to stimulate a reflection about the forthcoming AI-driven reality among over 200 marketing professionals. With the rise of virtual personal assistants (VPAs) and the increasing role technology plays in enhancing our lives, the way brands communicate with consumers and influence purchase decisions is undergoing drastic changes. Since AI applications will be largely ad-supported, marketing…


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