Personalize, Standardize, Automize: Striking the Right Balance with Data Science

As part of an industry built on a foundation of effective communication and influential relationships, sales people sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. And then of course, there’s the concern that eventually data science and machines will become so advanced that they will replace sales teams in their entirety.Well, fear not. The truth is that there is no substitute for the human element in sales, and that data science can actually improve reps’ performance, make them more productive and help them develop better relationships with their prospects. As we’ll see, when used correctly, data science can strike an effective balance between helping reps personalize, standardize…


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